Editorial strategy & audits

A practical look at what you publish, why you publish it and whether it is actually doing the job you need it to do.

Editorial strategy can become unnecessarily complicated. At heart, it is about knowing who you are trying to reach, what they need from you and where your available resources are best spent.

I work with organisations to review their existing editorial output and identify where the content, processes or priorities could work better.

That might start with a website, but it can also include event coverage, newsletters, apps, social content, workflows, commissioning processes and the relationship between editorial and other communications teams.

The emphasis is practical rather than theoretical.

If a team has two people rather than ten, the answer cannot simply be “produce more content”. A useful strategy has to reflect the people, time, knowledge and budget actually available.

An audit can look at what is working well, where effort is being wasted, what audiences may be underserved and where a clearer editorial approach could make existing resources go further.

What an audit might cover

• Website and editorial content
• Audience and content priorities
• Editorial workflows
• Roles and responsibilities
• Event coverage
• Content formats and commissioning
• Editorial standards and consistency
• Opportunities to simplify or improve the operation

The output can be as light or detailed as the organisation needs: from a focused review and conversation through to written recommendations, editorial principles or a practical playbook.

The point isn’t to hand over a glossy strategy document that sits untouched in a folder. It’s to leave you with a clearer idea of what is worth doing, what isn’t, and how to make the good stuff easier to deliver.

Want a fresh pair of eyes on your editorial operation? Get in touch.