I help organisations in athletics and sport find the story, get the details right and make their content work harder.
Explore what I do
Need an experienced editorial eye?Strategy, writing, editing and practical training shaped around your team.
Get in touch ↗Features, commentary and statistical deep-dives on the sport, its history and the numbers that make it interesting.
A month after Ashton Eaton broke the decathlon world record at the 2015 World Championships, I put together a blog post on the greatest (and completely imaginary) decathlon battle of all time. I didn’t anticipate having to update that post quite so soon, but Kevin Mayer only went and did the unthinkable, didn’t he?! His […]
I have set about trying to compile a definitive list of both the men’s and women’s all-round sprinters. This is based solely on PBs and doesn’t take medals into consideration, so the fairest and most widely-accepted method of creating such a list is by using the World Athletics scoring tables, which assign a points value […]
The real job of governing-body media – and why stronger official coverage need not come at the expense of independent journalism.
I’m Jon, a UK-based editor, writer and editorial consultant. I’ve worked with World Athletics since 2006, during which time I have covered more than 40 global championships, helping shape how the sport's stories are told online.
My work spans reporting, editing, content planning and developing other writers. I care about accuracy, clarity and giving readers a reason to care, whether they know every split time or are watching their first race.
Alongside client work, I’m developing books and creative projects that help more people enjoy the sport.
From a single stubborn piece of copy to a bigger content challenge, I bring specialist knowledge of athletics and the people who follow it.
Features, event coverage, web copy and careful edits. I can shape a story from scratch or help an existing draft say what it needs to say.
Planning and hands-on editorial guidance for major events, including coverage workflows and newsroom mentoring. Support can be tailored to a team or a university-led student newsroom.
A clear look at what you publish, who it reaches and where your content can do more. Useful recommendations, grounded in the reality of your resources.
Practical workshops for writers and communications teams: sharper structure, stronger storytelling and confidence under deadline pressure.
Tell me what you’re working on and where you could use an editorial hand. I’m happy to talk through a project, a workshop or an ongoing arrangement.