Editorial strategy & audits
A clear look at what you publish, who it reaches and where your content can do more. Useful recommendations, grounded in the reality of your resources.
Editor · Writer · Editorial consultant
Good stories. Well told.
I help organisations in athletics and sport find the story, get the details right and make their content work harder.
Explore what I do
Need an experienced editorial eye?Strategy, writing, editing and practical training shaped around your team.
Get in touch ↗01 / What I do
Editorial expertise, without the jargon.
From a single stubborn piece of copy to a bigger content challenge, I bring specialist knowledge of athletics and the people who follow it.
Writing & editing
Features, event coverage, web copy and careful edits. I can shape a story from scratch or help an existing draft say what it needs to say.
Training & mentoring
Practical workshops for writers and communications teams: sharper structure, stronger storytelling and confidence under deadline pressure.
Event editorial support
Planning and hands-on editorial guidance for major events, including coverage workflows and newsroom mentoring. Support can be tailored to a team or a university-led student newsroom.
02 / About
A career spent making athletics make sense.
20+years working across athletics media and editorial content
I’m Jon, a UK-based editor, writer and editorial consultant. I’ve worked with World Athletics since 2006, during which time I have covered more than 40 global championships, helping shape how the sport's stories are told online.
My work spans reporting, editing, content planning and developing other writers. I care about accuracy, clarity and giving readers a reason to care, whether they know every split time or are watching their first race.
Alongside client work, I’m developing books and creative projects that help more people enjoy the sport.
03 / Writing
Thoughts & analysis
Features, commentary and statistical deep-dives on the sport, its history and the numbers that make it interesting.
The greatest decathlon battle of all time – take two
A month after Ashton Eaton broke the decathlon world record at the 2015 World Championships, I put together a blog post on the greatest (and completely imaginary) decathlon battle of all time. I didn’t anticipate having to update that post quite so soon, but Kevin Mayer only went and did the unthinkable, didn’t he?! His […]
Fastest women’s combined sprinters
I have set about trying to compile a definitive list of both the men’s and women’s all-round sprinters. This is based solely on PBs and doesn’t take medals into consideration, so the fairest and most widely-accepted method of creating such a list is by using the World Athletics scoring tables, which assign a points value […]
The mile, the myth and the men who made it
Back in May 2010, on the eve of the anniversary of Roger Bannister’s first sub-four-minute mile, I wrote what I thought was a mildly irreverent blog post. I didn’t understand the fuss. Why, I wondered, did athletics treat a 3:59 mile as though it bestowed some kind of sporting immortality, while equivalent – and sometimes […]
04 / Contact
Have something in mind?
Tell me what you’re working on and where you could use an editorial hand. I’m happy to talk through a project, a workshop or an ongoing arrangement.